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CONSUMER PSYCHOLOGY AND SALES DEVELOPMENT
259.00
| SKU Code | Book2302060C |
| ISBN | 9789374249208 |
| Pages | 117 |
| Language | English |
| Genre | Economics |
| Book Type | Paperback |
| Book Size | 5*8 |
| Published Date | 16 September, 2026 |
Synopsis
This book, Consumer Psychology and Sales Development- Bridging Behavior and Strategy, is written with a dual purpose. First, it aims to provide a rigorous academic foundation in consumer psychology by integrating key theories from psychology, behavioral economics, and marketing. Second, it seeks to translate these theoretical insights into actionable strategies for sales development and management.
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