In today’s digital age, social media has transformed the way people communicate, connect, and consume information. “SOCIAL MEDIA in The ERA OF DIGITAL AGE: Impact, Influence, and Innovation in a Connected World” explores this transformation, examining its role in shaping societies both globally and in India. The book begins by analyzing social media’s impact on a global scale, highlighting its influence on communication, business, and politics. It then shifts focus to India, exploring how digital platforms have revolutionized marketing, public discourse, and social interactions. A detailed discussion on the concept of social media follows, covering its meaning, types, and both its positive and negative effects with real-world examples. Further, the book addresses the challenges of global communication through social media, such as misinformation, privacy concerns, and cultural barriers. It also provides insights into major social networking platforms, their founders, and how these platforms continue to evolve with technological advancements Structured to provide a balanced perspective, this book is an essential read for students, professionals, and anyone looking to understand the profound impact of social media in today’s interconnected world.